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Strategic Revenue Plan

Illustrating the Concepts, Quantifying the Strategy

Hotel Marketing Plans combine verbal strategizing with a whole lot of numbers.

 

Hospitalitech's Strategic Revenue Plan focuses on the numbers part of the Marketing Plan -- helping sales and marketing directors work through their thought processes in a systematic and structured way, then translating those thoughts and impressions into a cohesive set of concrete numbers. We include all the numbers you need to reach a solid revenue budget, plus as much of the supporting non-numeric information as you choose in whatever format you prefer.

 

The Strategic Revenue Plan helps you Master the Numbers by:

Importing Data to Avoid Manual Data Entry

 

The Strategic Revenue Plan imports your hotel's historical rooms data from your accounting system or Future Inn Focus model so you won't have to retype. If you budget or forecast daily, we can even harvest your hotel's historical data by segment by day and massage it into a fabulously useful set of templates that can be used to predict next year's results.

 

With the press of a button and three mouse clicks, the Strategic Revenue Plan  can import your hotel's monthly STR data and use it to build a complete historical perspective that includes market supply and demand growth trends, your hotel's historical performance, and your hotel's performance relative to the market.

 

And of course, the Room Revenue Budget you develop in the Strategic Revenue Plan can be uploaded into either of our Future Inn Focus budgeting and forecasting models -- updatable instantly and easily at any time.

Estimating Room Revenues using the method(s) that make sense for your Hotels

 

For smaller hotels, a Monthly estimate:

 

  • Monthly estimates use the hotel's historical monthly segment mix and the estimated total monthly occupancies and average rates from the Hotel vs. Market Analysis to estimate the mix of business going forward. 

 

For larger hotels, Daily Rooms Detail:

 

  • The model takes daily data from your accounting or PMS system and uses it to build seasonal 'Template Weeks', models of historical average weekly demand patterns by segment and season. These Template Weeks are then updated to reflect next year's anticipated market conditions and used to 'paint' next year's budget by segment by day.

Seamlessly Integrating the Verbal Sections, however you prefer to do them

 

While the core of Hospitalitech's Strategic Revenue Plan focuses on the numbers , we also include as much of the non-numeric data as you want.  Pages like:

 

  • Economic and Area Analyses

  • Competitor Surveys

  • Corporate Rate Comparisons

  • Catering Menu Comparisons

  • SWOT Grids

  • Key Account Summaries

  • Specific Action Plans, by Segment or Total

  • Calendar-format Trade Show and Advertising Plans

 

Hospitalitech has developed many different marketing plan worksheets. Use ours. Use yours. Or select a blend of both to best meet your needs.  We can also integrate seamlessly with MS Word to produce one comprehensive document that combines the best of both worlds: Excel's powerful number-crunching capabilities with Word's flexible formatting.

Making it Affordable with a Pricing Structure that's Rational and Fair

 

Prices include a one-time company-level setup and configuration fee, plus a monthly per-hotel subscription rate determined by the length and complexity of your desired Strategic Revenue Plan. Monthly fees include both initial and ongoing training plus as much online, email and telephone support as your hotels need, assuring your team gets the help they need to succeed.

 

Please contact us for a quote and demo.

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